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BHUTAN IN THE PURSUIT OF HAPPINESS
Nestled in the heart of the Himalayas, the small kingdom of Bhutan has decided to do away with the dictatorship of Gross Domestic Product and economic growth at all costs. A new wealth indicator has now become the country’s gold standard: Gross National Happiness. Launched by the country’s fourth King, the “new paradigm” is based on four pillars: protection of the environment; conservation and promotion of Bhutanese culture; good governance; and responsible and sustainable economic development.
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Nestled in the heart of the Himalayas, the small kingdom of Bhutan has decided to do away with the dictatorship of Gross Domestic Product and economic growth at all costs. A new wealth indicator has now become the country’s gold standard: Gross National Happiness. Launched by the country’s fourth King, the “new paradigm” is based on four pillars: protection of the environment; conservation and promotion of Bhutanese culture; good governance; and responsible and sustainable economic development.